Brand Copywriting
I'm a versatile brand copywriter with a strong track record of crafting everything from product and category descriptions to landing pages, blogs, FAQs, trend forecasts, and buying guides, all optimised with SEO strategy. I've created on-site content for a wide range of brands, including River Island and Frasers Group, SOPHiE, and luxury interiors brand Lusso. Whatever the format or tone, I elevate brands' websites with clarity and creativity, helping to boost Google rankings.
Bathroom Trends 2025
Developed an SEO-optimised trend forecast for Lusso, highlighting key bathroom design trends for 2025. The article aimed to inform homeowners about emerging styles and innovations, positioning Lusso as a thought leader in the industry. Read more.
Inside the World of SOPHiE
An exclusive interview with the CEO of SOPHiE, giving her audience an insight into the person behind this small business and why they should visit. Read more.
7 Reasons SOPHiE in York is Your Next Must-Visit Cafe
Crafted an engaging, SEO-optimised listicle for SOPHiE in York, highlighting its unique offerings and vibrant atmosphere. The article aimed to attract new customers, enhance brand visibility, and showcase SOPHiE as a must-visit destination for both locals and tourists. Read more.
SOPHiE’s Seasonal Menu has Arrived
A creative blog post for SOPHiE, unveiling their new spring/summer menu. The article highlighted fresh, locally sourced dishes, emphasising SOPHiE's commitment to quality and locality. The piece aimed to engage readers and encourage visits to their York locations. Read more.
10 Ways to Save Space in your Kitchen
I created an SEO-optimised buying guide for Lusso aimed at homeowners with small kitchens. The article offers practical, stylish tips to maximise space while subtly integrating the brand’s products. Designed to advise, inform, and inspire, the content was crafted to boost search visibility and drive engagement through valuable, user-focused insights. Read more.
At Home with Alex Dauley
Conducted an in-depth interview, for Lusso, with interior designer Alex Dauley, delving into her design philosophy, creative inspirations, and notable projects. The feature aimed to provide readers with insights into Alex's approach to design, highlighting her commitment to creating meaningful and personalised spaces. Read more.
The Tempus
Collaborated with The Tempus Hotel and Jeffreys Interiors to showcase their innovative design project in Northumberland. The article highlighted the hotel's eclectic interiors and the integration of Lusso products, aiming to inspire readers. Read more.
6 Evolving Interior Design Trends for 2025
Developed an SEO-optimised trend forecast for Lusso, highlighting six key interior design trends shaping 2025. The article aimed to inform and inspire homeowners by showcasing emerging styles and innovations, positioning Lusso as a thought leader in the luxury interiors space. Read more.
Five Signature Designs that Define Modern Luxury
Crafted an SEO-optimised feature highlighting five of Lusso's most iconic designs. The article delved into the craftsmanship, materials, and design philosophies behind each piece, aiming to inform and inspire homeowners seeking timeless luxury for their interiors. Read more.
Careers Page
I wrote the copy for Lusso’s careers landing page to showcase the brand’s culture, values, and growth story. The page highlights what it’s like to work at Lusso, while encouraging potential candidates to get in touch even when no roles are advertised. Read more.
How to Choose a Freestanding Bath for Hotel Bathrooms
This buying guide for Lusso provided expert insights on material durability, design aesthetics, and practical considerations, aiming to assist B2B clients in making informed decisions that align with luxury standards and operational needs. Read more.
Inside The Luxe Interiors of Black Bag
I wrote a blog for Lusso about the film Black Bag 3D, exploring how Lusso products were integrated into its luxe interiors. The article highlights design context, product placement, and storytelling to engage readers and boost brand positioning. Read more.
Brand Landing Page
I wrote the landing page for Lusso’s Spotify playlist — The Sounds of Lusso — to support promotion across social media and email newsletters. The copy positions the Spotify channel as a brand experience, aligning Lusso’s aesthetic with mood, playlists, and customer engagement. Read more.
At Home with K&L
A written interview piece highlighting Kent & London’s design philosophy and partnership with Lusso. Created to build brand authority and inspire customers through expert insight and storytelling. Read more.
